You’re Almost There.

Let’s get you to actually.

I’m Kris Altiere, and I’ve spent over twenty years helping businesses move from almost to actually—from founder-led chaos to marketing systems that scale. Most founders I meet are stuck in the “almost stage”. They know their business is ready to grow up. They just don’t know how to get there without everything falling apart.

That’s the gap I help them close.

After over twenty years as a marketing leader, I’d built marketing from scratch over and over again at companies. Scaled companies from $1M to $25M. Hired dozens of marketers. Launched numerous products and platforms. But I kept seeing the same pattern: founders stuck at almost. They’d built incredible businesses but couldn’t professionalize the marketing. They’d hire too early and get the wrong person. Or hold on too long and become the bottleneck. Or build “professional” marketing that lost what made them feel special.

My own transition to actually

Why I Started Almost Twenty

So I started Almost Twenty

To work with founder-led companies at exactly that moment—the transition from almost to actually. From glue and popsicle sticks. From nineteen to twenty and beyond. I am not doing this to build a consulting empire. I am doing this to help businesses grow up without losing what makes them special.

Let's Talk 
How I Work

I’m a partner who tells you the truth

Honest

I can diagnose the gap between almost and actually quickly. I’ll tell you what needs to change—even when it is uncomfortable. We will disagree sometimes, and that’s healthy.

About What’s Broken

Empathetic

About Why It’s Hard

I’ve watched dozens of founders struggle with letting go. I know it’s not about capability—it’s about fear. Fear of losing control. Fear of hiring wrong. Fear of losing what makes your business special..

Relentless

About Getting You There

I prefer to work with you for 3-6 months, building actual foundations. Not consulting from the sidelines. Actually building: strategy, systems, hiring plans, processes. The infrastructure that takes you from almost to actually.

Selective

About The Companies

I work with only 2-3 companies at a time. That means you get my full focus, not a cookie-cutter approach. And it means I only work with founders who are genuinely done with almost and ready to do the hard work of getting to actually.

Who This is For

You’re ready if you are done with almost.

  • You’re doing marketing at midnight, and it’s not sustainable

  • Your tactics worked at $1M but are breaking at $5M

  • You know you need systems and not sure where to start

  • You’re ready to hire but terrified you’ll hire wrong

  • You want honest feedback about what’s actually broken

  • You’re ready to let your business grow up

Ready to move from almost?

Let’s have a quick talk to see if we are a fit.

Let's Talk